Is 2024 the year Web3 takes centre stage?

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May 2, 2024

When Web1 was invented in the 1990s, computer scientists envisioned a decentralised world, a digital utopia of unrestricted global connections and accessible services. But a crucial piece of the puzzle was missing: blockchain technology. Its absence led us astray from the egalitarian digital space computer scientists had dreamt of, inadvertently creating monopolies that now challenge our vision of a free society

As a result, a few significant players came to dominate the digital landscape, creating monopolies that now dictate how we access and use the internet – leading to data privacy, content control and limited competition issues. Web3 is genuinely an opportunity to change this. The real hurdle? We need more than technological reconstruction; we must tackle Web3’s branding problem.

Read the full article below to discover why Katy Campbell – the Executive VP of Ecosystem at the Web3 Music Association, believes we are now at a place where Web3 has the potential to move beyond small circles and into mainstream usage.


Brought to you by the Web3 Music Association (“W3M”) – a non-profit entity with the goal of orchestrating innovation in the music industry. Its mission is to educate music industry professionals, support their digital transformation, and bring them together to collaboratively develop innovative use cases. Created from an extensive three-year collaboration, the association is a lead contributor to the Music Protocol – a dedicated blockchain for intellectual property registration, management and monetisation.

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Katy Campbell – Web3 Music Association Executive VP of Ecosystem

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